Beauty & Cosmetics

Create in-store shopping experiences online and promote your products with authenticity!
Add Live Shopping and Real-time Buyer Engagement to your Sales & Marketing Stack.

Live Stream Shopping generates sufficient interest in your products amongst buyers, thus inducing them to place their order with you. Hearing experts describe what a product feels or looks like in real-time allows them to get closer to your products. It also creates a sense of urgency among shoppers and a FOMO effect that compels them to buy RIGHT NOW.

With Channelize.io Live Shopping Platform, allow your buyers to experience your products well, watch an influencer model a new eyeshadow, or an employee demonstrate lipstick swatches in real-time with engaging 2-way interaction, all within your brand’s website and apps.

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Use cases of Live Stream Shopping for the Beauty &
Cosmetics Industry

Product demonstrations & launches, with easy ordering
Collaborating with other industry experts or influencers to create and publish content
Conducting live interviews or Q&A sessions
Hosting virtual makeup classes & live streaming flash sales
Streaming makeup / grooming tutorials and how-to’s

Features & Benefits of Live Streaming Commerce for the
Beauty & Cosmetics Industry

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Live Shopping Success Story

Rihana, co-owner of Fenty Beauty launched her makeup line via live streaming and it proved to be a big success. Rihanna herself hosted the event, which made perfect sense. The event included makeup masterclasses, live interviews, crowds of the press, and loud music. Fenty’s online store launch was announced at the end of the evening. Fenty earned $570 million in revenue through just 15 months of operation after its launch.