Loved by Direct-to-Consumer (D2C) brands
& Ecommerce Stores
Interactivity & Engagement adds life to your Products
- Allow customers to easily discover your products
- Instant Add-to-Cart function enables a seamless shopping experience without leaving the live stream
- Talk, engage and make your livestream shopping shows more interactive with Live Chat & Reactions for audiences
Convert & Retain Consumers by highlighting your Products in Real-Time
- Pin Message Feature to highlight limited time offers, discount and coupon codes
- Product Spotlight Feature to highlight a specific product and boost its sale
- Mini Player Feature to enable buyers to check product page without leaving the live experience
Drive Authentic Customer Engagements & Sales with Advanced Features
- Simulcasting to multiple platforms like Facebook, YouTube, Instagram, Twitch etc. at the same time
- Custom RTMP (Real-Time Messaging Protocol) support to leverage Encoder Software Functionality
- Embed Live Shopping Shows directly on any Webpage
Track Business Success with Real-Time Analytics
- Gather Real-Time Analytics during any livestream shopping show to track the success
- Check and analyze Live shopping Show Interactions, CTRs, Repeat Visits, Engagement Rate and Performance KPIs etc
- View, manage, track leads all in one place
What Clients say about us
Frequently Asked Questions
For an understanding of this new trend, let's rewind a few years.
Home Shopping Channels and live shopping networks like QVC started to appear on televisions during the late 70s and early to mid-80s. The channels would invite hosts to run their shows and when celebrity backed products began to circulate in the market, influential personalities would appear on these channels to pitch directly to customers. Customers could tune into these channels, see what’s for sale and shop immediately from the comfort of their home.
Live streaming ecommerce or Live video shopping is the digitized version of home shopping experience via websites and apps which offers brands the ability to demonstrate and ultimately sell products to a live audience that can communicate in that real-time experience. Thus, we can say that live stream shopping has brought home shopping into the mobile age.
Live stream shopping platform gives retailers a way to deliver live shopping experiences resembling the in-store store experience. This personalized experience encourages in-show purchases and audience engagement. Viewers can see products being listed and talked about by a host of a live show. With a seamless checkout process, shoppers can purchase products without having to leave a live show.
During such livestream shopping shows, audiences can leave comments via live chat and can react in real time with likes and emojis. All this interaction via a Live streaming ecommerce platform makes for a far more engaging shopping experience than simply adding an item to a shopping cart.
Live video shopping first arose in China whereby eCommerce giants began conducting live shopping shows hosted by celebrities. After China, the US also began to catch up with this technology of ecommerce live streaming and generated huge profit.
As per reports, live video shopping garnered $60 billion in global sales in 2019. Undoubtedly China dominated the market while $1 billion of sales were generated from the United States. Because of this success, live streaming commerce has become a key shopping channel for shoppers all over the world including countries like the US, UK, Spain, Germany, Europe, Canada etc.
Furthermore, the US live stream shopping market is expected to reach $11 Billion by 2021 and $25 Billion by 2023.
Consumers today are not finding traditional online shopping experiences exciting anymore because of the following reasons:
- Lack of personal touch
- Buyer engagement is NIL
- Recorded and biased reviews
- Non-engaging content
- Restricted influencer and advocacy marketing
- Customization of products is not possible
- 1-way communication
With the ability to offer Improved Product Experiences, Shoppertainment and Real-time 2-way communication,live stream shopping successfully overcomes the drawbacks of traditional online shopping. This is how live streaming commerce differs from traditional online shopping.
When you leverage live streaming selling you give shoppers the opportunity to interact with you in real-time and experience your products in ways that lead to quicker purchase decisions. In other words, it empowers Real-time 2-way communication.
Well, when buyers join your live shopping show, they can participate in the running commentary about whatever they're seeing, so there's immediate interaction.
When viewers are in that moment, watching live content, they have an emotional reaction. And this reaction is important for brands as audiences are more likely to purchase from a brand that they have an emotional connection with.
Live streaming selling opens a new world of possibilities for brands to be able to connect with buyers on an emotional level, instantaneously, to significantly drive sales. Hence live streaming is definitely the future of shopping - and it's time for you to take advantage of the growing trend.
Live streaming ecommerce or Live video shopping is a Powerful Sales and an Effective Marketing Tool that successfully meets today’s shoppers' needs and no matter the size of your brand, Live video shopping holds tangible benefits for your business. Here are some of the benefits that live video shopping offers:
- 1. Enhanced Brand Exposure
Live video shopping can bring more potential clients to you and can easily expand your reach. The immediate and unfiltered nature of live shopping shows lets you grab the attention of most audiences and deliver your brand message to them leading to brand exposure.
- 2. Better Interaction with Prospects
Audience interaction is the key to boost sales conversion rates. Effective communication helps you understand what your prospects are thinking, what are their pain points, and what are their needs. This valuable information lets a brand mold its marketing message for maximum results.
Live stream shopping can let you do that with ease by offering prospects a shopping experience that is interactive, engaging and personalized.
- 3. Leverage Impulse Buying
Livestream shopping shows are prompt and can persuade audiences to take quick actions. Getting live shopping shows in front of spontaneous shoppers can substantially improve your sales. Thus via live streaming selling brands can use customer behavior of impulse buying in their favor.
- 4. Easy to Adopt and Use
With a live streaming ecommerce platform there would be no switching of apps as live shopping features can be added right within your website and apps. By integrating the right live video shopping platform into your existing e-commerce website, apps and marketing stacks, the functionalities you are accustomed to using will not be affected.
- 5. Builds Relationships and Credibility
One huge perk of live streaming ecommerce platforms is better relationships with consumers. Streaming commerce gives your brand a face and voice which makes it easier for customers to trust you eventually leading to brand credibility.
Brand value is built on authenticity, the more authentic your brand is, the more loyalty you will receive in return. Thus you need to recreate a sense of authenticity to drive customer loyalty. Live stream shopping enables brands to become more transparent with their buyers which in turn builds trust, enriches buyers’ experience, and keeps them coming back for more.
Live streaming a how-to tutorial, a live product demonstration or never-seen-before content like videos of products being made reflects the authenticity of a brand. Furthermore, giving customers an insight into company culture, interviewing an employee in real-time, etc builds stronger connections with your customers as customers love seeing the humans behind a brand.
Hence, live streaming commerce is the key to building a brand’s authenticity.
Shoppers today want more than just a product, they want to feel a connection with a brand. They look for personalization, better product experiences, interactive shopping environments, and much more. With a live commerce platform brands are able to fulfill consumers' expectations while generating sales.
Hence brands across industries are implementing sales strategies like running flash sales, limited time offers, deals and discounts, auctions, live contests, and giveaways during live shopping shows to sell their products.
Channelize.io Live Stream Shopping Platform has helped 200+ brands across industries to grow with livestream shopping. Read Success Stories of Our Clients to see how we can help you achieve your revenue goals.
Conducting a successful live show will boost your revenue, grow your buyers, build brand affinity and boost brand awareness.
But creating the most enjoyable and valuable livestream shopping experience can be tricky. Hence it is important to leverage the right content strategies for live streaming selling that will educate, entertain, and engage your consumers, all at the same time.
Creating a sense of exclusivity, running a contest, sharing your brand story, launching a new product, hosting giveaways and collaborating with a brand advocate, influencer or celebrity and streaming complementary content are all great ways to keep target buyers and customers hooked onto your live show.
For a livestream shopping show you can simply hit the “go live” button and sell effortlessly. But for a livestream shopping show to be successful you need to prepare beforehand. Invest in a proper setup containing a professional backdrop, like one with your logo, tripod stand, ring light and audio mixer etc. which can help to brand your shows and give them some visual consistency.
Furthermore, when you integrate Channelize.io Live Streaming Ecommerce Platform you really don't have to worry about the equipment. The host of your show simply needs to download the Broadcaster App, available for both iOS and Android. You can also invite brand ambassadors, influencers or KOL from anywhere around the world to host your livestream show. They will just need the Broadcaster App to host your livestream shopping shows.
The live streaming commerce trend is increasingly popular with direct-to-consumer brands today. This is due to the fact that live streaming commerce enables D2C brands to stand out from eCommerce marketplaces. D2C brands can offer a personalized nature of the customer experience via live video shopping. As a result, D2C brands with their own websites or apps resonate more with customers, thus resulting in increased sales.
The following are some ways live streaming ecommerce gives D2C brands the edge over marketplaces.
- Provides a Digitalized Brick-and-Mortar Experience
- Quickly Generates Enormous Sales
- Builds Brand Awareness
- Brand Authenticity
- Creating a Community around the Brand
- Higher Customer Retention Rate
- Greater Brand Control
Regardless of which side of the screen you are on, ecommerce live streaming has been embraced by everyone in the commerce ecosystem. The live streaming market in the U.S. is expected to reach $11 billion by the end of the year, and to grow more than twice that by 2023.
Here is why brands should consider ecommerce live streaming for 2022.
- Covid-19 Pandemic changed Shopping Behaviors
- Inaccessibility of Physical Stores
- Shopping approach of Gen Z Shoppers
- Growing Ecommerce
- Growing Influencer Market
- Evolving Skills of Sales Team
- Internet is becoming faster
- Customer Advocacy is the need of the Hour
Holiday season is the time when brands can yield enormous sales and boost customer loyalty.
Recent shifts in buyers’ behavior has forced many brands to rethink their sales and marketing strategies – and the holiday season is no exception. So, how can brands prepare for the potential surge during the holiday season?
In addition to offering shoppers the convenience of online shopping combined with authenticity, live video shopping is becoming increasingly important to businesses who want to stay ahead in order to meet their customers' changing expectations.
Furthermore, live streaming selling is one such tech trend that gives brands the ability to adapt to the digital era and experiment with this new sales channel and boost their sales especially during the holiday season. So If you’re looking to optimize your store for the holiday season, live streaming ecommerce can be the best Choice.
Live streaming is a highly interactive experience. Buyers join the livestream shopping show and see the products showcased. Sellers demonstrate what products look like, how they work and highlight features in an engaging way. If buyers like a product, they can simply add the product to the cart while being in the same live experience. Some sellers also offer limited time offers and discount codes that can only be used during the duration of the live show to boost the feeling of exclusivity. This leads to impulse buying. This is how live streaming commerce helps in purchasing products.
Read More: How to use Live Stream Shopping to improve Purchase Intentions of Buyers.
There are 3 components of Channelize.io Live Stream Shopping Platform
- Dashboard for Store Admins
- Host Apps for your Hosts / Influencers / KOLs / Employees to go Live
- Buyer Interface consisting of a Live Shop Page, Live Show, and more!
Read More: How Brands can choose anyone to Host Live Shopping Shows – Influencers, KOLs, Employees
Channelize.io Live Stream Shopping Platform easily integrates into websites and apps, with pre-built integrations available for popular ecommerce platforms like Shopify, Magento,WooCommerce and PrestaShop.
Read more: How to add Live Stream Shopping on Ecommerce Platforms within 10 Minutes
Pricing of livestream shopping via our platform is based on the following 3 factors:
- No. of Events / Shows per month
- Max Duration of Events (mins)
- Max Concurrent Audience, or Total Audience per Event
Our platform does not have any restrictions in place for the number of shows or the number of audiences. An overage pricing applies for usage beyond that which comes with your plan.
We offer a generous free plan for Shopify/ Magento/ WooCommerce and PrestaShop Owners. Ecommerce Merchants can simply Install our live stream shopping app for Free and Upgrade as they Scale-up!
Channelize.io has launched the Embed Code Feature that enables clients to showcase or promote their live shopping shows on their websites or ecommerce stores by simply pasting the embed code snippet wherever they wish to showcase shopping shows. This powerful feature helps brands gain visibility and viewers' attention.
The Multistreaming aka Simulcasting Feature of our Platform empowers retailers to simultaneously broadcast Live Video Shopping Shows across popular platforms like Facebook, Youtube, Instagram and Twitch. The feature will amplify the impact of their live shopping shows, enabling them to capture large, highly-engaged audiences on third-party sites and drive them to owned online stores for engagement and conversion. In addition, we provide a platform-independent Custom Integration. As a result, brands can multistream via custom RTMP connections to any platform that provides a Stream URL and Stream Key.
Here are some advantages of using this feature:
- Increases the number of visitors to the website
- Improves brand recognition and exposure
- Allows you to reach out to a wide range of customers
- Allows you to take advantage of each platform, whether it's Facebook or YouTube
- Makes it easier for you to interact with the community
Research done by Vogue Business shows that purchases made on a brand's site or app are almost 2x of those made via social media.
The fact shows how brands can facilitate ample sales by activating livestream shopping within their own website and apps, over social media channels. Livestream shopping on your website and apps with Channelize.io a more beneficial proposition for your brand than social media because our platform is
- Is easy to integrate and adopt
- Offers deeper level analytics and data ownership
- Gives admins control over buyer experiences
- Fosters brand building & recall
- Offers powerful features like Custom RTMP Support and Simulcasting
Read our blog to know more!
By leveraging the Channelize.io Live Commerce Platform, store admins can ban audience users posting offensive messages from the live chat, and can allow them back at any point. Those banned from chatting will still be able to watch the live shopping show, but will not be able to participate in the Live Chat.
Our platform offers a feature called product spotlight with which hosts can spotlight products during a livestream shopping show to drive sales. The host can easily choose from among all the products being showcased in a shopping show to highlight one, and the buyers will see that product stand out separately.
Read our Blog to know more.
By using the Custom RTMP Support of our platform, brands can broadcast a pre-recorded show live. With this feature, brands can leverage any encoder softwares like OBS, Streamlabs etc that supports the Real-Time Messaging Protocol (RTMP), to go live directly for a live shopping show.
Channelize.io Live Commerce Platform comprises a Production Dashboard for Store Admins. Admins can track all the analytics via the dashboard.
Store admins can check and analyze Engagement KPIs (Total Comments, Total Reactions) and Performance KPIs (Show Duration, Peak Time, Peak Viewers, Total Unique Viewers), Add-to-Cart KPIs, and Product KPIs of each shopping show.
Channelize.io Live Stream Shopping Platform is one such platform that enables Consumer Brands to add Live Shopping Experiences to Websites and Apps effortlessly. What makes our platform unique is its ability to integrate with any eCommerce platform. No matter what eCommerce platform you are using, you can start selling live immediately once you integrate live shopping technology.
The platform also offers pre-built integration for popular eCommerce platforms such as Shopify, Magento,WooCommerce and PrestaShop.