Loved by Direct-to-Consumer (D2C) brands
& Ecommerce Stores
Benefits for your Brand
- Host Live & Engaging Sessions
- Showcase your Brand and bring In-store experience online
- Promote products of your choice and sell instantly!
- Engage with customers in Real time
- Build relationships & trust with high touchpoint interaction
- Increase stickiness of your existing Website & Apps
- Gamification and more to trigger customer impulses!
- Leverage recordings for engagement after live sessions are over
Turn Visitors to Engaged Viewers, and Viewers to Customers
Go LIVE with the future of retail
Use our API, SDKs & Webhooks
for Live Streaming Commerce
Completely white label to
reflect your brand
Leverage our pre-built solutions
for popular Ecommerce Platforms
Integrate swiftly & seamlessly with
your existing Website & Apps
Integrate with your Ad Managers
and existing Marketing Stack
Live Shopping or Live Commerce can be defined as the merger of real-time streaming videos and shopping services. To put it simply, live shopping offers brands the ability to demonstrate and ultimately sell products to a live audience that can communicate in that live experience.
Let's go back a few decades to understand the present iteration of live commerce. Home Shopping Channels and live shopping networks like QVC started to appear on televisions during the late 70s and early to mid-80s. The channels would invite hosts to run their shows and when celebrity backed products began to circulate in the market, influential personalities would appear on these channels to pitch directly to customers. Customers could tune into these channels, see what’s for sale and shop immediately from the comfort of their home.
Live Commerce has completely digitized the home shopping experience via websites and apps. Thus we can say that live stream shopping has brought home shopping into the mobile age.
Live video shopping gives retailers a way to deliver live shopping experiences resembling the in-store store experience. This personalized experience encourages in-show purchases. Viewers can see products being listed and talked about by a host of a live show. With a seamless checkout process shoppers can purchase products without having to leave a live show. During such live shopping shows, audiences can leave comments via live chat and can react in real time with likes and emojis. All this interaction makes for a far more engaging shopping experience than simply adding an item to a shopping cart.
Live video shopping first rose in China whereby eCommerce giants began conducting live shopping shows hosted by celebrities. After China, the US also began to catch up with this technology of selling live and generated huge profit.
As per reports Live Shopping garnered $60 billion in global sales in 2019. Undoubtedly China dominated the market while $1 billion of sales were generated from the United States. Because of this success, live shopping has become a key shopping channel for shoppers all over the world including countries like the US, UK, Spain, Germany, Europe, Canada etc.
When brands leverage Live Video Streaming Technology to sell products in real-time, they do so by hosting Live Shopping Shows.
A Live Shopping Show gives shoppers the opportunity to discover new products, view live products and their demonstrations, avail deals and discounts and ultimately purchase products without having to leave a Live Shopping Show. A Live Shopping show can include the following
- Streaming new product launch
- Offering flash sales
- Collaborating with an influencer to promote a product
- Conducting trivia and quiz
- Giving a behind-the-scenes sneak peek
- Conducting a fashion show
- Streaming complementary content and much more
When you leverage live shopping you give shoppers the opportunity to interact with you in real-time and experience your products in ways that lead to quicker purchase decisions. In other words, it empowers Real-time 2-way communication.
Well, when buyers join your live shopping show, they can participate in the running commentary about whatever they're seeing, so there's immediate interaction.
When viewers are in that moment, watching live content, they have an emotional reaction. And this reaction is important for brands as audiences are more likely to purchase from a brand that they have an emotional connection with.
Live commerce opens a new world of possibilities for brands to be able to connect with buyers on an emotional level, instantaneously, to significantly drive sales. Hence livestream e-commerce is definitely going to be the future of shopping - and it's time for you to take advantage of the growing trend.
Livestream Shopping is a Powerful Sales and an Effective Marketing Tool that successfully meets today’s shoppers' needs and no matter the size of your brand, Live Shopping holds tangible benefits for your business. Here are some of the benefits that live video shopping offers:
More Exposure for Your Brand
Getting in front of as many prospects as possible is the goal of every brand, right?
Live video shopping can bring more potential clients to you and can easily expand your reach. The immediate and unfiltered nature of live shopping shows lets you grab the attention of most audiences and deliver your brand message to them leading to brand exposure.
Better Interaction with Prospects
Audience interaction is the key to double up sales conversion rates. Effective communication helps you understand what your prospects are thinking, what are their pain points, and what are their needs. This valuable information lets a brand mold its marketing message for maximum results. Livestream shopping can let you do that with ease by offering prospects a shopping experience that is interactive, engaging and personalized.
Leverage Impulse Buying
Live shopping shows are prompt and can persuade audiences to take quick actions. Getting live shopping shows in front of spontaneous shoppers can substantially improve your sales. Thus via livestream shopping brands can use customer behavior of impulse buying in their favor.
Easy to Adopt and Use
With a live shopping platform there would be no switching of apps as live shopping features can be added right within your website and apps. By integrating the right live shopping platform into your existing e-commerce website, apps and marketing stacks, the functionalities you are accustomed to using will not be affected. Hence we can say that Live video shopping technologies are easy to adopt and leverage.
Builds Relationships and Credibility
One huge perk of live shopping is better relationships with consumers. Live online shopping gives your brand a face and voice which makes it easier for customers to trust you eventually leading to brand credibility.
- Dashboard for Store Admins
- Broadcaster Apps for your Hosts / Influencers / KOLs / Employees to go Live
- Buyer Interface consisting of Live Shop Page, Live Show, and more!
Channelize.io Live Shopping Platform easily integrates into websites and apps, with pre-built integrations available for popular ecommerce platforms like Shopify, Magento and WooCommerce.
Our Pricing is based on the following 3 factors:
- No. of Events / Shows per month
- Max Duration of Events (mins)
- Max Concurrent Audience, or Total Audience per Event
Our platform does not have any restrictions in place for the number of shows or the number of audiences. An overage pricing applies for usage beyond that which comes with your plan.
We offer a generous free plan for Shopify Owners. Shopify Owners can simply Install our Live Stream Shopping app for Free and Upgrade as they Scale-up!
Producing a successful live show will boost your revenue, grow your buyers, build brand affinity and boost brand awareness.
But creating the most enjoyable and valuable live stream experience can be tricky. Hence it is important to leverage the right content strategies for Live Commerce that will educate, entertain, and engage your consumers, all at the same time.
Creating a sense of exclusivity, running a contest, sharing your brand story, launching a new product, hosting giveaways and collaborating with a brand advocate, influencer or celebrity and streaming complementary content are all great ways to keep target buyers and customers hooked onto your live show.
Brand value is built on authenticity, the more authentic your brand is, the more loyalty you will receive in return. Thus you need to recreate a sense of authenticity to drive customer loyalty. Live stream shopping enables brands to become more transparent with their buyers which in turn builds trust, enriches buyers’ experience, and keeps them coming back for more.
Live streaming a how-to tutorial, a live product demonstration or never-seen-before content like videos of products being made reflects the authenticity of a brand. Furthermore giving customers an insight into company culture, interviewing an employee in real-time, etc builds stronger connections with your customers as customers love seeing the humans behind a brand.
Hence live streaming shopping is the key to building a brand’s authenticity
Livestream Shopping is one of the most discussed trends in ecommerce today. Combining advancements in technology with the nostalgia of at-home shopping, Live Shopping fosters a sense of community with customers. Started in China, Live Video Shopping is growing globally enabling buyers to participate in the testing, learning and shopping experience in a way that standard retail doesn’t have the space for.
Today Western retailers are increasingly experimenting with live video shopping and are attaining their sales goal. Live Shopping in the USA is especially gaining momentum. Live commerce has become widely embraced as more and more countries like the US, Germany, Indonesia, Brazil, Australia are jumping onto this bandwagon. This is how the technology is emerging globally.
Furthermore The 2021 Holiday Season is just about a quarter away. If you haven’t made Live Shopping a part of your marketing & growth strategy yet, then this is the best time to do so. To make the most of this critical time, here is our blog that will help you take the full advantage of the Holiday Season Sale.
Since it's a live shopping show you can simply hit that “go live” button and sell effortlessly. But for a live shopping show to be successful you need to prepare beforehand. Invest in a proper setup containing a professional backdrop, like one with your logo, tripod stand, ring light and audio mixer etc which can help to brand your shows and give them some visual consistency.
Furthermore, when you integrate Channelize.io Live stream Shopping Platform you really don't have to worry about the equipment. The host of your show simply needs to download the Broadcaster App, available for both iOS and Android. You can also invite brand ambassadors, influencers or KOL from anywhere around the world to host your livestream show. They will just need the Broadcaster App to host your live shopping shows.
Shoppers today want more than just a product, they want to feel a connection with a brand. They look for personalization, better product experiences, interactive shopping environments, and much more. With Live Streaming Shopping brands are able to fulfill consumers' expectations while generating sales.
Hence brands across industries are Implementing sales strategies like running flash sales, limited time offers, deals and discounts, auctions, live contests, and giveaways during live shopping shows to sell their products. Channelize.io Shopping has helped 100+ brands across industries to grow with Livestream Shopping. Read Live Shopping Success Stories of Our Clients to see how we can help you achieve your revenue goals.
Channelize.io has launched the Embed Code Feature that enables brands to showcase or promote their live shopping shows on their websites or ecommerce stores by simply pasting the embed code snippet wherever they wish to showcase shopping shows. This powerful feature helps brands gain visibility and viewers' attention.
Want to learn more about this powerful feature? Check out our blog!
The success of a live shopping show depends on how your buyer audiences engage with you, your brand, your products. Interactive and engaging live shopping shows help keep your audiences active and engaged.
Hosting an engaging and entertaining live shopping show boils down to prep work. Your goal should always be to have ways of engaging your audience.
Here is how you can create the most enjoyable and valuable live stream experience.
Plant a seed at the beginning of your Live Shopping Show that’s tied to a benefit for audiences. It could be an offer or reward that is contingent on your audience watching until the end.
Speak Directly to Audiences
Calling audience members out by name is a great way to make them feel special and involved. A really smart way to speak directly to viewers is by thanking them for their comments and support throughout your live shopping show.
Introduce a Giveaway
Introducing a giveaway during a live shopping show is more likely to generate audience interest and participation.
Host a Q&A
To increase both the quantity and quality of engagement, host a Q&A session. Q&A session gives customers a sense of connectedness with your brand and helps them know products better.
Show off your Setup
A sneak peek at your setup will help your audience get to know you better leading to brand credibility.
Share Product and Brand Updates
Creating an authentic brand means sharing more. Updates about what’s going on with your brand, your products, give your audience a closer look at your brand.
Share Insights on New Trends
By sharing insights and trends relevant to the industry you cater to, you position your brand as a source of valuable and insightful information about your niche.
Collaborating with influencers can be a surprise element for your audiences and when a trendsetting influencer conveys your message to a relevant audience, your brand is seen as more relevant and credible.